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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
Episodes
Monday Sep 16, 2024
Davina Bhanabhai joins The International Bunch
Monday Sep 16, 2024
Monday Sep 16, 2024
We're so excited to have a new team member joining The International Bunch (IB) to cover maternity leave to ensure continued support. Davina is our new Marketing Specialist and will be covering Pamela and Emma while they are on maternity leave. She brings a fantastic wealth of experience - find out more about her following her first week in her new role.
Explore full transcript and links: https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch
Tuesday Jun 25, 2024
Upskill and reskill to stay relevant in a dynamic world
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
Like most industries, ours moves fast, and it’s not just trends marketers need to keep up with. To stay relevant and competitive, it’s essential that we invest in ourselves by learning new and enhancing existing skills, regardless of career stage.
Join Hannah as she dives into the importance of upskilling and reskilling in our dynamic industry.
Explore full transcript and links: https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world
Tuesday Jun 11, 2024
Tuesday Jun 11, 2024
Discover the latest in scholarly publishing and marketing with our monthly industry news update.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news
Wednesday May 29, 2024
Embracing Collaboration at University Press Redux 2024
Wednesday May 29, 2024
Wednesday May 29, 2024
Join Hannah as she explores some of the highlights of University Press Redux 2024.
Explore full transcript and links: https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024
Monday May 13, 2024
Stay relevant while living in a post-digital world
Monday May 13, 2024
Monday May 13, 2024
How does a brand continue to engage and position itself to such a diverse user base?
Join Lou as she explores the post-digital world, generative vs regenerative AI, and how you can stay agile in a constantly changing technology landscape.
Explore full transcript and links: https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world
Friday May 10, 2024
Friday May 10, 2024
What's been happening in marketing and schol comms over the past month? Join Emma for the latest news across our ever changing industry!
Explore transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news
Friday May 10, 2024
Meet Hannah at #Redux2024!
Friday May 10, 2024
Friday May 10, 2024
Hannah's coming to her first event as Director of Marketing Success at The International Bunch.
Make sure you say hi!
Explore full transcript and links: https://www.internationalbunch.com/post/meet-hannah-at-redux2024
Wednesday May 01, 2024
Hannah Baldwin joins The International Bunch
Wednesday May 01, 2024
Wednesday May 01, 2024
You read that right - Hannah Baldwin is joining our team!
Learn all about our new Director of Marketing Success in her blog post.
Explore links and transcript: https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch
Wednesday Apr 10, 2024
What was hot in March 2024? A look back at the latest news
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
What's been happening in marketing and scholcomms over the past month? Discover the latest news from Megan in this month's news update.
Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
Join data and accessibility expert Will Awad in this guest post to learn more about the European Accessibility Act (EAA).
Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching
Audio credited to Irina Kara.
Wednesday Mar 20, 2024
Only 25% of publishers use ALT text on social media
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
More accessible content means improved engagement - a no-brainer, right?
How can you write high quality ALT text? Join Lou for a deep dive in this episode.
Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media
Monday Mar 18, 2024
A day in the life of a marketer: Christina Emery
Monday Mar 18, 2024
Monday Mar 18, 2024
Learn from the experts. Discover the people behind marketing in our industry.
Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery
Monday Mar 11, 2024
Celebrating International Women’s Day from across our industry
Monday Mar 11, 2024
Monday Mar 11, 2024
There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.
Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.
Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry
Thursday Mar 07, 2024
What was hot in February 2024? A look back at the latest news
Thursday Mar 07, 2024
Thursday Mar 07, 2024
Discover the latest in marketing and scholarly communications from February 2024 including:
- the international journal Early Warning List
- changes to Clarivate Impact Factor category rankings
- sign ups for Bluesky opening to the general public
- the latest news on marketing team skills gaps
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news
Thursday Feb 29, 2024
The ethics of market segmentation
Thursday Feb 29, 2024
Thursday Feb 29, 2024
Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?
Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation
Tuesday Feb 13, 2024
What was hot in January 2024? A look back at the latest news
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Monday Feb 12, 2024
Monday Feb 12, 2024
Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.
Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization
Friday Jan 26, 2024
12 - 26 January Marketing and ScholComms news round up
Friday Jan 26, 2024
Friday Jan 26, 2024
Discover the latest news in marketing and scholarly communications, including:
- Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
- TikTok has been spotted testing 30 minute long uploads.
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up
Tuesday Jan 16, 2024
8 exciting scholarly publishing events to look forward to in 2024
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
How can you stay up to date with ever evolving industry trends, while catching up with industry colleagues? Check out some of the key scholarly publishing events we might be attending and following throughout 2024 in this podcast episode.
Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024
Friday Jan 12, 2024
5 – 12 January Marketing and ScholComms news round up
Friday Jan 12, 2024
Friday Jan 12, 2024
Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.
Discover news like this and more in this week's marketing and scholcomms news round up.
Thursday Jan 11, 2024
Elevate your marketing with our top 5 2024 marketing trends
Thursday Jan 11, 2024
Thursday Jan 11, 2024
We keep up to date with developments and make sure we are experts in our industry, so we can help you to stay informed. We’re helping you to stay up to date this year through regular blog posts, and today, with a deep dive into the trends likely to play a huge role in marketing this year.
Explore some of the key trends in 2024 to elevate your marketing over the next 12 months.
Friday Jan 05, 2024
29 December – 5 January Marketing and ScholComms news round up
Friday Jan 05, 2024
Friday Jan 05, 2024
The LSE Impact Blog explores how interactive dashboards may be key to improving quantitative research accessibility and impact; Hubspot shares how you can harness search engine marketing in 2024; The Scholarly Kitchen shares its highlights from 2023 in a blog post.
Discover news like this and more in this week's marketing and scholcomms news round up.
Thursday Jan 04, 2024
Thursday Jan 04, 2024
What good is an idea if it can't be shared? Sharing knowledge, experience and practices means we can help to shape and support the community we work in. Find out how this approach informs the way we work with the scholarly community, and will shape our plans for 2024.
Explore the full transcript and links: https://www.internationalbunch.com/post/be-empowered-in-2024-inspiring-meaningful-support-for-the-scholarly-communications-industry
Friday Dec 29, 2023
22 - 29 December Marketing and ScholComms news round up
Friday Dec 29, 2023
Friday Dec 29, 2023
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/22-29decembermarketingandscholcommsnewsroundup
Friday Dec 22, 2023
15 – 22 December Marketing and ScholComms news round up
Friday Dec 22, 2023
Friday Dec 22, 2023
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/15-22-december-marketing-and-scholcomms-news-round-up
Wednesday Dec 20, 2023
Another year, another lesson: what have we learned in 2023? Our year in review
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
It’s hard to believe another year is almost over. 2023 has shot by almost in the blink of an eye, and has certainly been one to remember for us. We’ve had new hires, team meetups and more. We’ve also had the pleasure of working with our wonderful existing and returning clients throughout this year.
Explore the full transcript and links: https://www.internationalbunch.com/post/another-year-another-lesson-what-have-we-learned-in-2023-our-year-in-review
Friday Dec 15, 2023
8 – 15 December Marketing and ScholComms news round up
Friday Dec 15, 2023
Friday Dec 15, 2023
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/8-15-december-marketing-and-scholcomms-news-round-up
Monday Dec 11, 2023
Key scholarly publishing terms: a beginner's guide
Monday Dec 11, 2023
Monday Dec 11, 2023
How can you enrich your scholarly publishing knowledge? Discover our comprehensive list of scholarly publishing terms to stay in the know with industry terminology.
Explore the full transcript and links: https://www.internationalbunch.com/post/key-scholarly-publishing-terms-your-ultimate-guide
Friday Dec 08, 2023
1 – 8 December Marketing and ScholComms news round up
Friday Dec 08, 2023
Friday Dec 08, 2023
Welcome to our handpicked selection of marketing and scholcomms news from the past week.
Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up
Tuesday Dec 05, 2023
Top tips for creating accessible content
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
How can you make your content more accessible? Discover our top tips and hints for making your content accessible and inclusive to your entire audience.
Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content
Friday Dec 01, 2023
22 November – 1 December Marketing and ScholComms news round up
Friday Dec 01, 2023
Friday Dec 01, 2023
The Open Science Charter has been launched by the Frontiers Research Foundation, urging worldwide adoption of open access; research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is; Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.
Explore news like this and more in our latest marketing and scholcomms news round up.
Discover the full transcript and links: https://www.internationalbunch.com/post/22-november-1-december-marketing-and-scholcomms-news-round-up
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.
Join us to learn how paper mills are utilizing language models and what is being done to combat this.
Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against
Wednesday Nov 22, 2023
3 - 22 November Marketing and ScholComms news round up
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries; the LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.
Explore this and other marketing and scholcomms news in this week's news round up.
Tuesday Nov 21, 2023
The International Bunch team explore the sea and sights of Swansea
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
As a remote team, we always cherish the moments we get to spend together. In September 2023, we met as a whole team in person at the ALPSP conference for the first time.
This time, we joined our CEO Lou Peck on the beautiful Gower Peninsula to enjoy some food, a good catch up, the wonderful rainy weather of South Wales and the chance to take some fun new photos for our website.
Discover what we got up to in our Wales trip!
Explore full transcript and links: https://www.internationalbunch.com/post/the-international-bunch-team-explore-the-sea-and-sights-of-swansea
Thursday Nov 09, 2023
Measuring the ROI of events: a beginner's guide
Thursday Nov 09, 2023
Thursday Nov 09, 2023
Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.
Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)
Friday Nov 03, 2023
27 October – 3 November Marketing and ScholComms news round up
Friday Nov 03, 2023
Friday Nov 03, 2023
91% of consumers refuse to buy from brands who have intrusive ads; Hubspot shares its tips on how to start your podcast on Spotify for free; Waitrose explains the thought process behind its 2023 Christmas ad.
Discover more news like this in our latest marketing and scholcomms news round up.
Explore the full transcript and links on our website: https://www.internationalbunch.com/post/27-october-3-november-marketing-and-scholcomms-news-round-up
Thursday Nov 02, 2023
Rowan Pierce joins The International Bunch
Thursday Nov 02, 2023
Thursday Nov 02, 2023
We’re so excited to announce a new member to The International Bunch Team. Rowan has joined us as our new in house Copyeditor and Sensitivity Specialist. We catch up with Rowan following their first week in their role in this podcast.
Explore full transcript and links: https://www.internationalbunch.com/post/rowan-pierce-joins-the-international-bunch
Monday Oct 30, 2023
Marketing an academic journal – quick top tips for new or small presses
Monday Oct 30, 2023
Monday Oct 30, 2023
Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.
Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)
Monday Oct 23, 2023
Monday Oct 23, 2023
Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.
Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)
Monday Oct 16, 2023
Monday Oct 16, 2023
The urgency of the climate crisis has not gone unnoticed by marketing companies worldwide. Across the globe, marketers are finding innovative and impactful ways to reduce their carbon footprint and have a positive impact on the environment. Join us to explore the strategies adopted by various marketing companies to lower their carbon emissions, with real-world examples.
Explore full transcript and links: https://www.internationalbunch.com/post/a-green-revolution-discover-the-marketing-companies-pioneering-sustainable-practices
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
Join us in this podcast for Mental Health Day 2023 to discover more about statistics on mental health in the workplace and how sharing your story can play a significant role in helping combat mental health troubles.
(Trigger warning: this podcast contains a discussion of mental health and references to death and suicide.)
Discover the full transcript on our website.
Thursday Oct 05, 2023
Social media superstars - check out these library accounts during Libraries Week
Thursday Oct 05, 2023
Thursday Oct 05, 2023
Read on to discover our round-up of some of the great libraries that are crushing it on social media.
Explore the full transcript and links: https://www.internationalbunch.com/post/social-media-superstars-check-out-these-library-accounts-during-libraries-week
Monday Sep 25, 2023
Monday Sep 25, 2023
Is the scholarly publishing ecosystem equipped for open peer review? How are publishers embracing open peer review? Discover the basics of open peer review, its evolution and our key insights in this blog for Peer Review Week 2023.
Explore the full transcript and links: Peer Review Week 2023: Is scholarly publishing prepared for open peer review? (internationalbunch.com)
Friday Sep 22, 2023
X marks the spot, or does it mark the end?
Friday Sep 22, 2023
Friday Sep 22, 2023
Does the rebrand of Twitter to X mark the end of the platform as we know it? Discover insights from Sian Harris in this podcast episode.
Explore transcript and links: https://www.internationalbunch.com/post/x-marks-the-spot-or-does-it-mark-the-end
Tuesday Sep 19, 2023
ALPSP 2023 - discover our highlights
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
It’s that time of the year again – the ALPSP conference has just finished. What did we learn from the conference?
Explore the full transcript and links: ALPSP 2023 - discover our highlights (internationalbunch.com)
Thursday Sep 07, 2023
The role of sensitivity readers in academic publishing
Thursday Sep 07, 2023
Thursday Sep 07, 2023
How does sensitivity reading impact inclusivity and diversity in research?
Explore top tips in this post from Director of Content and Research, Megan Taylor.
Explore the full transcript and links: The role of sensitivity readers in academic publishing (internationalbunch.com)
Wednesday Sep 06, 2023
Join us for a fun Manchester walking tour at ALPSP 2023
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
We are excited to be attending ALPSP 2023 and looking forward to seeing lots of our clients, partners and industry colleagues.
Explore the full transcript: Join us for a fun Manchester walking tour at ALPSP 2023 (internationalbunch.com)
Wednesday Jul 26, 2023
AI generated content: what does it mean for marketers?
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Artificial intelligence (AI) has accelerated at light speed in recent years. It has won at a state fair, is being trialled in courts of law and has even assisted with writing academic papers - though not all academics approve.
If you look at social media now, AI is everywhere. People are discussing AI's impact on creating marketing content.
So, how are AI content creation tools affecting marketing and scholarly communications? Let's find out.
Explore the full transcript and links: AI generated content: what does it mean for marketers? (internationalbunch.com)
Thursday Jun 01, 2023
#PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape
Thursday Jun 01, 2023
Thursday Jun 01, 2023
A diverse and inclusive workforce is vital to creating a thriving scholarly communications community. Is the scholarly communications community where it should be regarding Diversity, Equity, Inclusion and Accessibility (DEIA)?
Explore the full transcript and links: #PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape (internationalbunch.com)
Wednesday May 31, 2023
From fleek to lit: a look at the lexicon of the next generation
Wednesday May 31, 2023
Wednesday May 31, 2023
Jude, who is part of Gen Z, shares his insights into the language differences between Gen Zs and Millennials.
Explore the full transcript and links: From fleek to lit: a look at the lexicon of the next generation (internationalbunch.com)