Behind the Fluff

We're so excited to have a new team member joining The International Bunch (IB) to cover maternity leave to ensure continued support. Davina is our new Marketing Specialist and will be covering Pamela and Emma while they are on maternity leave. She brings a fantastic wealth of experience - find out more about her following her first week in her new role.

Explore full transcript and links: https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch

Like most industries, ours moves fast, and it’s not just trends marketers need to keep up with. To stay relevant and competitive, it’s essential that we invest in ourselves by learning new and enhancing existing skills, regardless of career stage.

 

Join Hannah as she dives into the importance of upskilling and reskilling in our dynamic industry.

 

Explore full transcript and links: https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world 

Discover the latest in scholarly publishing and marketing with our monthly industry news update.

 

Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news 

Join Hannah as she explores some of the highlights of University Press Redux 2024.

 

Explore full transcript and links: https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024 

How does a brand continue to engage and position itself to such a diverse user base?

Join Lou as she explores the post-digital world, generative vs regenerative AI, and how you can stay agile in a constantly changing technology landscape.

 

Explore full transcript and links: https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world 

What's been happening in marketing and schol comms over the past month? Join Emma for the latest news across our ever changing industry!

 

Explore transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news 

Hannah's coming to her first event as Director of Marketing Success at The International Bunch.

 

Make sure you say hi!

 

Explore full transcript and links: https://www.internationalbunch.com/post/meet-hannah-at-redux2024 

You read that right - Hannah Baldwin is joining our team! 

Learn all about our new Director of Marketing Success in her blog post.

 

Explore links and transcript: https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch 

What's been happening in marketing and scholcomms over the past month? Discover the latest news from Megan in this month's news update.

 

Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024 

Join data and accessibility expert Will Awad in this guest post to learn more about the European Accessibility Act (EAA).

 

Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching 

 

Audio credited to Irina Kara.

More accessible content means improved engagement - a no-brainer, right?

So why do we have poor adoption of ALT text across the publishing industry - specifically in social media?

 

How can you write high quality ALT text? Join Lou for a deep dive in this episode.

 

Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media 

Learn from the experts. Discover the people behind marketing in our industry.

Christina Emery joins us in discussing what being a marketer at Springer Nature is like.

 

Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery 

There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.

Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.

Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry 

Discover the latest in marketing and scholarly communications from February 2024 including:

• the international journal Early Warning List
• changes to Clarivate Impact Factor category rankings
• sign ups for Bluesky opening to the general public
• the latest news on marketing team skills gaps

...and more.

 

Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news 

Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?

 

Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.

 

Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation 

Your time is precious - we know you love to stay up to date and get all the important news and resources - all in one place. Replacing our weekly round-up, our new monthly update brings you the best from across the industry.

 

Explore the full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-january-2024 

Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.

 

Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization 

Discover the latest news in marketing and scholarly communications, including:

• Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
• TikTok has been spotted testing 30 minute long uploads.

...and more.

 

Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up 

How can you stay up to date with ever evolving industry trends, while catching up with industry colleagues? Check out some of the key scholarly publishing events we might be attending and following throughout 2024 in this podcast episode.

Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024 

Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.

Discover news like this and more in this week's marketing and scholcomms news round up.

Explore the full transcript on our website.

We keep up to date with developments and make sure we are experts in our industry, so we can help you to stay informed. We’re helping you to stay up to date this year through regular blog posts, and today, with a deep dive into the trends likely to play a huge role in marketing this year.

Explore some of the key trends in 2024 to elevate your marketing over the next 12 months.

The LSE Impact Blog explores how interactive dashboards may be key to improving quantitative research accessibility and impact; Hubspot shares how you can harness search engine marketing in 2024; The Scholarly Kitchen shares its highlights from 2023 in a blog post.

Discover news like this and more in this week's marketing and scholcomms news round up.

Explore the transcript on our website.

What good is an idea if it can't be shared? Sharing knowledge, experience and practices means we can help to shape and support the community we work in. Find out how this approach informs the way we work with the scholarly community, and will shape our plans for 2024.

Explore the full transcript and links: https://www.internationalbunch.com/post/be-empowered-in-2024-inspiring-meaningful-support-for-the-scholarly-communications-industry

Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Explore the full transcript and links: https://www.internationalbunch.com/post/22-29decembermarketingandscholcommsnewsroundup

Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Explore the full transcript and links: https://www.internationalbunch.com/post/15-22-december-marketing-and-scholcomms-news-round-up 

It’s hard to believe another year is almost over. 2023 has shot by almost in the blink of an eye, and has certainly been one to remember for us. We’ve had new hires, team meetups and more. We’ve also had the pleasure of working with our wonderful existing and returning clients throughout this year.

Explore the full transcript and links: https://www.internationalbunch.com/post/another-year-another-lesson-what-have-we-learned-in-2023-our-year-in-review

Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Explore the full transcript and links: https://www.internationalbunch.com/post/8-15-december-marketing-and-scholcomms-news-round-up

How can you enrich your scholarly publishing knowledge? Discover our comprehensive list of scholarly publishing terms to stay in the know with industry terminology.

Explore the full transcript and links: https://www.internationalbunch.com/post/key-scholarly-publishing-terms-your-ultimate-guide

 

Welcome to our handpicked selection of marketing and scholcomms news from the past week. 

Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up

How can you make your content more accessible? Discover our top tips and hints for making your content accessible and inclusive to your entire audience.

Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content

The Open Science Charter has been launched by the Frontiers Research Foundation, urging worldwide adoption of open access; research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is; Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.

Explore news like this and more in our latest marketing and scholcomms news round up.

Discover the full transcript and links: https://www.internationalbunch.com/post/22-november-1-december-marketing-and-scholcomms-news-round-up 

Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.

Join us to learn how paper mills are utilizing language models and what is being done to combat this.

Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against

 

Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries; the LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.

Explore this and other marketing and scholcomms news in this week's news round up.

Discover the whole transcript on our website. 

As a remote team, we always cherish the moments we get to spend together. In September 2023, we met as a whole team in person at the ALPSP conference for the first time.

This time, we joined our CEO Lou Peck on the beautiful Gower Peninsula to enjoy some food, a good catch up, the wonderful rainy weather of South Wales and the chance to take some fun new photos for our website.

Discover what we got up to in our Wales trip!

Explore full transcript and links: https://www.internationalbunch.com/post/the-international-bunch-team-explore-the-sea-and-sights-of-swansea 

Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.

Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)

91% of consumers refuse to buy from brands who have intrusive ads; Hubspot shares its tips on how to start your podcast on Spotify for free; Waitrose explains the thought process behind its 2023 Christmas ad.

Discover more news like this in our latest marketing and scholcomms news round up.

Explore the full transcript and links on our website: https://www.internationalbunch.com/post/27-october-3-november-marketing-and-scholcomms-news-round-up 

We’re so excited to announce a new member to The International Bunch Team. Rowan has joined us as our new in house Copyeditor and Sensitivity Specialist. We catch up with Rowan following their first week in their role in this podcast.

Explore full transcript and links: https://www.internationalbunch.com/post/rowan-pierce-joins-the-international-bunch 

Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.

Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)

 

Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.

Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)

The urgency of the climate crisis has not gone unnoticed by marketing companies worldwide. Across the globe, marketers are finding innovative and impactful ways to reduce their carbon footprint and have a positive impact on the environment. Join us to explore the strategies adopted by various marketing companies to lower their carbon emissions, with real-world examples. 

Explore full transcript and links: https://www.internationalbunch.com/post/a-green-revolution-discover-the-marketing-companies-pioneering-sustainable-practices 

Join us in this podcast for Mental Health Day 2023 to discover more about statistics on mental health in the workplace and how sharing your story can play a significant role in helping combat mental health troubles.

(Trigger warning: this podcast contains a discussion of mental health and references to death and suicide.)

Discover the full transcript on our website.

 

Read on to discover our round-up of some of the great libraries that are crushing it on social media.

Explore the full transcript and links: https://www.internationalbunch.com/post/social-media-superstars-check-out-these-library-accounts-during-libraries-week

Is the scholarly publishing ecosystem equipped for open peer review? How are publishers embracing open peer review? Discover the basics of open peer review, its evolution and our key insights in this blog for Peer Review Week 2023.

Explore the full transcript and links: Peer Review Week 2023: Is scholarly publishing prepared for open peer review? (internationalbunch.com)

Does the rebrand of Twitter to X mark the end of the platform as we know it? Discover insights from Sian Harris in  this podcast episode.

Explore transcript and links: https://www.internationalbunch.com/post/x-marks-the-spot-or-does-it-mark-the-end 

It’s that time of the year again – the ALPSP conference has just finished. What did we learn from the conference?

Explore the full transcript and links: ALPSP 2023 - discover our highlights (internationalbunch.com)

How does sensitivity reading impact inclusivity and diversity in research?

Explore top tips in this post from Director of Content and Research, Megan Taylor.

Explore the full transcript and links: The role of sensitivity readers in academic publishing (internationalbunch.com)

 

We are excited to be attending ALPSP 2023 and looking forward to seeing lots of our clients, partners and industry colleagues.

Explore the full transcript: Join us for a fun Manchester walking tour at ALPSP 2023 (internationalbunch.com)

Artificial intelligence (AI) has accelerated at light speed in recent years. It has won at a state fair, is being trialled in courts of law and has even assisted with writing academic papers - though not all academics approve.

If you look at social media now, AI is everywhere. People are discussing AI's impact on creating marketing content.

So, how are AI content creation tools affecting marketing and scholarly communications? Let's find out.

Explore the full transcript and links: AI generated content: what does it mean for marketers? (internationalbunch.com)

A diverse and inclusive workforce is vital to creating a thriving scholarly communications community. Is the scholarly communications community where it should be regarding Diversity, Equity, Inclusion and Accessibility (DEIA)?

Explore the full transcript and links: #PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape (internationalbunch.com)

Jude, who is part of Gen Z, shares his insights into the language differences between Gen Zs and Millennials.

Explore the full transcript and links: From fleek to lit: a look at the lexicon of the next generation (internationalbunch.com)