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Join Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we ho...

How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with And...

Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about: her favourite (two!) words ‘summer after...

Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks wi...

Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat...

Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about: her favourite word 'shenanigans' taking a rare advantage of fam...

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology,...

Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about: her favourite word 'schadenfreude' her love of theatre...

How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. E...

Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us: about her love of all things awkward...

Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about: How a two-week internship at Penguin launched her career How she pr...

Join Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist...

Transcript including all the links to resources and tools - https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready  

Transcript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing   Social Media Masterc...

Join Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the i...

Transcript - https://www.internationalbunch.com/post/html-vs-plain-text-emails-a-new-look-at-why-you-need-to-know-the-differences  Become an email marketing superhero masterclass -...

Join Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the exploding kitten's card game, ...

Brian Halligan, Hubspot CEO says it's dead and Seth Godin only last week at AdWorld said to lay it on its side and use it as a megaphone. What are funnels and flywheels and how can...

Join Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, d...

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world a...

Lou discusses the top tips and best times for posting across Facebook, Twitter, Instagram and Linked.    Discover the accompanying blog post with all the information, images and li...

Join Lou as she looks back over the key trends in 2020 - full script is available here - https://www.internationalbunch.com/post/looking-back-on-2020-in-marketing-and-forward-to-20...

Join Lou as she talks about her new Chair role with the ALPSP Membership and Marketing Committee - discover the full script here - https://www.internationalbunch.com/post/a-new-yea...

Join Lou as she talks through why she has become Chair of CILIP Cymru Wales Committee, the script and all links are available in the blog - https://www.internationalbunch.com/post/...

If you're paying attention to what's going on in marketing over the past week, you may well have heard of 'humaning'. Firstly, let me explain what this is. Mondelēz International, ...

Join Lou as she discusses our top 5 tips to remove barriers for authentic video, and kit recommendations - all links and script can be found here - https://www.internationalbunch.c...

Launching a new journal is an exciting yet hectic time for all involved. Added to this is the pressure of creating an effective, agile and measured marketing plan to ensure the j...

Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Pay Per Click in under 60 seconds. Pay Per Click (also known as PPC) is an online advertising ...

Social media is a powerful platform that can help you build brand awareness and generate leads. It’s also one of the most effective tools to help you maintain and build relationshi...

Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in com...

Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place. This blog contains our 12 top tips to help you nail your media in...

We're delighted to bring you our seventh instalment of our series covering scholarly communications hints and tips. This podcast looks at how to communicate and engage with academi...

We're delighted to bring you our fifth instalment of our series covering scholarly communications hints and tips. This podcast looks at how to create organic reach on LinkedIn.   ...

We're delighted to bring you our sixth instalment of our series covering scholarly communications and academic marketing hints and tips. This recording looks at how to build trust ...

Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Return on Investment or ROI in under 60 seconds. ROI is the ratio between gain, so profit over...

The International Bunch was commissioned to carry out in-depth market research looking at a range of publishing organizations from across the industry. We explored how marketing de...

We're delighted to bring you our fourth instalment in our series covering scholarly communications and academic marketing hints and tips. This fourth podcast covers Facebook algori...

What is TikTok?

Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about TikTok in under 60 seconds. Beijing-based company ByteDance created the video social network D...

We're delighted to bring you our third instalment in the new series covering academic marketing hints and tips. This third podcast looks at key themes and optimizing your account f...

We're delighted to bring you our second instalment in the new series covering academic marketing hints and tips. This second instalment looks at optimizing your bio and activity. E...

We're delighted to bring you our new series covering academic marketing hints and tips. This first instalment looks at three key strategies and common mistakes to avoid with YouTub...

Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about DORA – The Declaration on Research Assessment in under 60 seconds. DORA recognises the need to ...

Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about the six most common types of peer review in under 60 seconds. Single-blind peer review – review...

Hi this is Lou Peck from The International Bunch and I’m going to talk to you about why peer review is important in under 60 seconds.  Peer review has played an essential role sinc...

Hi this is Lou Peck from The International Bunch and I’m going to talk to you about what is a DOI in under 60 seconds. DOI stands for digital object identifier and is a unique numb...

Read the podcast in The International Bunch blog - http://bit.ly/2Qx2Jkz

What is Open Research?

Hi this is Lou Peck from the International Bunch and I’m going to talk to you about open research in under 60 seconds. Open research is purely and simply opening up knowledge to th...

Join The International Bunch Founder Lou Peck for our first ever podcast interview: Daniel Himmelstein, Biodata Scientist, University of Pennsylvanian, USA discusses Realtime Open ...

Hi this is Lou Peck and I’m going to talk to you about copyright in under 60 seconds. As the author you are the first copyright owner of your work unless commissioned by your insti...

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