Create authentic connections with your target audience using storytelling

First things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate.

Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience

• Training courses - https://www.internationalbunch.com/training
• Check out our Incorporating inclusion blog post (https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy)
• The open marketing podcast with Katy Alexander and Simon Holt of Publishing Enabled - https://www.internationalbunch.com/post/openmarketing-podcast-in-conversation-with-katy-alexander-and-simon-holt-from-publishing-enabled
• Boost your copywriting skills with these formulas - https://www.internationalbunch.com/post/boost-your-copywriting-skills-with-these-formul
• How great leaders inspire action, Simon Sinek TED talk - https://youtu.be/qp0HIF3SfI4
• How can your localized marketing strategy help you connect with customers? Check out our blog post - https://www.internationalbunch.com/post/how-can-your-localized-marketing-strategy-help-you-connect-with-customers
• Fundamental Questions Elemental Answers - https://www.rsc.org/campaigns/m/m19/fundamental-questions-elemental-answers/