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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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Monday Aug 16, 2021
Monday Aug 16, 2021
When Google Analytics 4 was released in 2020, consent mode was the big news. With consumers taking an increased interest in their online privacy and having more privacy tools at their disposal due to UK and EU GDPR regulations - marketers are having to find new ways to gauge campaign success, especially now further updates are being rolled out.
Explore the full transcript and links: Google Analytics – what’s in the latest update and how could it affect your marketing? (internationalbunch.com)
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