Growth hacking – a decade on, is this competitive marketing strategy still relevant?

When growth hacking became the new buzzword back in 2010, it was a strategy used by marketers to achieve a competitive advantage.

Originally emerging from Silicon Valley, it was a term coined by keynote speaker and author, Sean Ellis, and used by start-ups as a means of promotion with minimal budget.

Growth hacking vs traditional advertising?

Although many people consider them to be the same thing, there is a subtle difference. Growth hacking is not a substitute for marketing; it is a part of it. It is a mindset within a marketing team; a means of revenue generation for a minimal outlay. Typically, growth hacking combines advertising, optimization and developmental know-how to create automated advertising on a very small budget.

Explore the full transcript and links: Growth hacking – is it still relevant today (internationalbunch.com)