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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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Sunday Jul 11, 2021
Sunday Jul 11, 2021
Gone are the days when publishers could make vast amounts of revenue by publishing academic monographs and selling the print versions to thousands of institutional libraries at high costs. The popularity of eBooks, along with plummeting library budgets, means that monograph publishers have had to take a serious look at their funding models and give them an overhaul.
Explore the full transcript and links: How is the funding landscape for monograph publishers changing? (internationalbunch.com)
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