In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series

Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:

• her favourite word 'imagination' and of it in challenging circumstances
• the benefits of reducing ‘busyness’ and appreciating a slower pace
• her favourite creative inspirations – including Dr. Seuss and Shrek!
• how living during a pandemic has brought home the significance of resilience in many forms
• marketing as a way to use creative skills but also practice analytical thinking
• how sometimes what you project on the outside is different to the self-doubt you might feel on the inside

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Imagination

• Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1
• The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1
• This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1
• Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/
• Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post
• Josh Linkner - https://joshlinkner.com/
• French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB