In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.

Santa talks with us about:

• her favourite word 'serendipity'
• her love of family and how her parents have inspired her
• her career with the likes of Thomson and British Standards Institution
• the importance of two way clear communication
• progressing and nurturing talent in teams
• understanding the needs of your stakeholders and managing expectations - focus on the people
• marketing technology (MarTech)
• the best advice she has been given
• her favourite reads and podcasts

Links from the session (Amazon affiliate links may be used)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Serendipity
• Smart Insights - https://www.smartinsights.com/blog/
• Digital Doughnut - https://www.digitaldoughnut.com/resources
• Jakob Nielsen blog posts - https://www.nngroup.com/articles/
• Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
• Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
• Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
• Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1