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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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Thursday Feb 29, 2024
Thursday Feb 29, 2024
Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?
Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation
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