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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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Friday Mar 13, 2020
Friday Mar 13, 2020
Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about TikTok in under 60 seconds.
Beijing-based company ByteDance created the video social network Douyin for the Chinese market in 2016. They then launched TikTok in 2017 for those outside of China.
Users create short lip-sync, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Made by young people for young people it is now seeing worldwide adoption across the age ranges.
TikTok is having phenomenal success, challenging YouTube in the video space. In 2019 it was declared the 7th most downloaded app of the decade.
There are four primary ad formats:
- in-feed vertical video
- branded filters
- full-screen takeovers
- and hashtag campaigns
If you're looking to engage with digital adopters and early career researchers, this is a great tool.
Discover more helpful resources at internationalbunch.com/resources
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