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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
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Wednesday Sep 18, 2019
Wednesday Sep 18, 2019
Hi this is Lou Peck from The International Bunch and I’m going to talk to you about why peer review is important in under 60 seconds.
Peer review has played an essential role since ancient Greece, and is the backbone to the article publishing process, and ensures high-quality research is published.
Upon submission, the paper is reviewed by the editorial office to assess originality, validity, and significance. If the editorial team is satisfied, industry peers (or assigned experts) review the paper, and decide whether to accept or reject it – generally there is feedback to make modifications as part of acceptance. It is quite common for peer reviewers to do this work voluntarily.
Here are six common types of peer review:
- Single-blind
- Double-blind
- Post-publication
- Collaborative
- Interactive
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