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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
Episodes
Wednesday Dec 05, 2018
What is Plan S?
Wednesday Dec 05, 2018
Wednesday Dec 05, 2018
Learn more about what Plan S is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Plan S?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Plan S in under 60 seconds.
Launched in September 2018 by Science Europe, Plan S requires that scientists and researchers who benefit from public funded research institutions and organizations have to publish their work in compliant open access journals or platforms by 1st January 2020. This open access science is supported by a consortium called cOAlition S which was launched by 13 national research funding organizations, 3 charitable foundations from 13 countries, together with the European Commission and the European Research Council. Funders are still being invited to join.
To find out more, go to www.internationalbunch.com/resources
Wednesday Dec 05, 2018
Collaborating at #CISPC18...now we need action
Wednesday Dec 05, 2018
Wednesday Dec 05, 2018
Explore the full transcript and links: https://www.internationalbunch.com/post/collaborating-at-cispc18-now-we-need-action
Monday Dec 03, 2018
The consultancy firm goes global
Monday Dec 03, 2018
Monday Dec 03, 2018
Lou Peck Consulting has relaunched as The International Bunch, bringing together expert consultants from around the world to support projects and developments in the scholarly communications industry.
Friday Nov 09, 2018
How do I write a good title for my journal article?
Friday Nov 09, 2018
Friday Nov 09, 2018
Learn more about writing a good title for your journal article in under 60 seconds from Lou Peck, The International Bunch Founder:
How do I write a good title for my journal article?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about writing a discoverable article title in under 60 seconds.
With over 2.5 million journal articles published each year, you need to ensure your work is discoverable, read and cited. To help with this, writing a good title will showcase your research so here are some title tips:
- Be clear and concise – people need to understand exactly what the article is about and why it is important to them
- Use keywords which are indexed with search engines like Google Scholar, Microsoft Academic, Scopus and Web of Science
- Declare a key finding from your research
- Position the title as a question
- Keep it short – up to 15 words
- Use punctuation to break up the title structure like a full stop or colon
- And finally use a subtitle if appropriate
To find out more, go to www.internationalbunch.com/resources
Tuesday Oct 23, 2018
What is Open Access Publishing?
Tuesday Oct 23, 2018
Tuesday Oct 23, 2018
Learn more about what Open Access Publishing is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Open Access?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Open Access in under 60 seconds.
What is Open Access Publishing?
If you are looking to publish a book, article or other type of publication with immediate free access to everyone electronically – you use OA. Publishers recoup costs through examples like Article Processing Charges (AKA APCs), donations, advertising etc. Your work could have a Creative Commons license to help promote reuse.
There are different types of OA like:
- Platinum – also referred to as Diamond or Universal, where you are not charged to publish OA
- Gold – your processing charges are funded by organizations, institutions or funders
- Green – you place a self-archived copy of the publication in your own repository for sharing
- Delayed – it has an embargo – e.g. 6 or 12 months
To find out more, go to internationalbunch.com/resources
Wednesday Oct 10, 2018
What is Agile Marketing?
Wednesday Oct 10, 2018
Wednesday Oct 10, 2018
Learn more about what Agile Marketing is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Agile Marketing?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Agile Marketing in under 60 seconds.
Agile Marketing helps you work smarter and be efficient. It’s a flexible way of working that supports you in prioritizing project and campaign work aligned to business objectives. It supports changes in business needs and market landscape. It ensures collective efforts are focused so basically you are not doing unnecessary work that you shouldn’t be doing. It’s very much a team effort, helping individuals work collaboratively and increases their skill set.
It measures impact and continuously improves delivering the best value to customers whether they are external or internal. It basically provides high performing marketing teams.
Find out more at www.internationalbunch.com/agile