The International Bunch was commissioned to carry out in-depth market research looking at a range of publishing organizations from across the industry. We explored how marketing departments are structured and the challenges they face. In addition to focusing on structure and how that changes, we also looked at the current trends in scholarly marketing and explored some of the key themes which emerged from the research. We’d like to thank those involved in this research project for their support and we have summarized the findings.
Read the blog post - https://bit.ly/2R2rC8Y