Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about:

  • How a two-week internship at Penguin launched her career
  • How she progressed through smaller societies to much larger organizations
  • All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions
  • Why taking your time and learning from others is a more valuable experience than worrying that people think
  • Why it is important to make sure you don't take on too much, professionally
  • A love of historical podcasts
  • The joys of a good travel guide collection
  • How it's possible to spark inspiration in your team members
  • The importance of adding value, being authentic and telling your company‚Äôs story

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Snooze

You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads

It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI

Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3

Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

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