In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1

How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss:

• Providing a safe space for people with a disability in the publishing industry
• Highlighting the positives that having a disability can have e.g. adaptable thinking
• Improving how we do marketing and how we think about communications
• Opportunities arising from COVID-19 – flexibility, acceptance and adaptability
• The need for buy-in at a senior leadership level for culture to change within an organization
• Tools to measure accessibility and what you should be thinking about and trying out for yourself
• The importance of providing information in different ways as people access and consume content in a variety of ways
• Digital marketing that lets us constantly test, tweak and improve what we’re doing
• Normalizing disability – the key to creating an inclusive culture

Links from the session (Amazon affiliate links may be used below)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Laughter and Serendipity
• Incorporate inclusion into your communications masterclass and blog post - https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy
• The problem solvers you don't know about yet: valuing disability in the publishing industry - https://scholarlykitchen.sspnet.org/2019/07/29/guest-post-the-problem-solvers-you-dont-know-about-yet-valuing-disability-in-the-publishing-industry/
• Publishing Enabled LinkedIn page - https://www.linkedin.com/company/publishing-enabled/
• Web Accessibility Evaluation Tool - https://wave.webaim.org/
• UK Black Tech - https://ukblacktech.com/stock-photos/
• Data Wrappers - https://www.datawrapper.de/ 
• Read Aloud - https://chrome.google.com/webstore/detail/read-aloud-a-text-to-spee/hdhinadidafjejdhmfkjgnolgimiaplp?hl=en
• Reader View - https://chrome.google.com/webstore/detail/reader-view/ecabifbgmdmgdllomnfinbmaellmclnh/related?hl=en 

 

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