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How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
Episodes
Tuesday Jul 02, 2019
What does DOI mean and why is it important?
Tuesday Jul 02, 2019
Tuesday Jul 02, 2019
Hi this is Lou Peck from The International Bunch and I’m going to talk to you about what is a DOI in under 60 seconds.
DOI stands for digital object identifier and is a unique number assigned by a registration agency (for example doi.org) to a range of different content. It provides a persistent URL to online content.
Like ORCID provides researchers with a unique ID, DOIs provide a unique ID for published content.
Publishers assign DOIs to content as part of the publishing process and they do this through services like CrossRef.
DOIs start with a 10 and contain a prefix and suffix. The prefix is unique to the organization assigning it (for example the publisher or repositories like figshare).
You’ll find DOIs used in citations and by a number of services like Kudos and Altmetric to expose article metadata and show altmetrics relating to the article to demonstrate impact.
Discover more helpful resources at internationalbunch.com/resources
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