Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Pay Per Click in under 60 seconds.

Pay Per Click (also known as PPC) is an online advertising model where the advertiser pays each time their advert is clicked. Search engine advertising is one of the most popular types of PPC. Keywords form the foundation of a PPC campaign.

Advertisers bid to place their ad in a search engine’s sponsored links section when someone searches a related keyword with real-time bidding. Ultimately the person clicks on the link to complete the call to action.

There are several tools available to help research and select the right keywords. Ensure that PPC campaigns are carefully targeted and relevant (e.g. be niche). Search engines reward efficient campaigns by charging less per click.

Successful PPC campaigns share – campaigns, ad groups, keywords, ad text and landing pages

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