Behind the Fluff

London Book Fair 2023: scholarly publishing highlights

We were thrilled to attend the research and scholarly publishing forum at London Book Fair this year, which provided rich exploration into several hot topics in academic publishing.

Explore the full transcript and links: London Book Fair 2023: scholarly publishing highlights (internationalbunch.com)

Top marketing events to watch out for in 2023

Want to find the best marketing event for your budget? T&E slashed, and you're just looking at how you can upskill and be inspired without leaving the office? Well, aside from checking out all our fab resources, we've pulled together a list of marketing events to look out for in 2023.

Explore the full transcript and links: https://www.internationalbunch.com/post/top-marketing-events-to-watch-out-for-in-2023

Disability rights are human rights: improving digital accessibility in law

Regardless of what you do, you should always be thinking about accessibility and inclusive practices. This post gives you insight into the legal landscape and which leading legal experts are inspiring change.

The digital realm has transformed the world in immeasurable ways since the dawn of the world wide web. Digital platforms and their content play a significant part in daily lives. To not have access is akin to a lack of food and water. It starves the very essence of one’s being and results in a technological famine.

Despite the rapid innovations that continue to transform digital realms, the majority of these platforms, and their respective digital content, are not accessible to a significant demographic: people with disabilities.

Explore the full transcript and links: Disability rights are human rights: improving digital accessibility in law (internationalbunch.com)

Mastodon versus Twitter - is this the research community’s new digital town square?

Our clients have been asking us about Mastodon, so we thought we would share some research. Join Lou and help decide whether you need to include Mastodon in your social strategy to connect with researchers.

All research sources, transcription and additional reading are available on our blog post: https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square 

In conversation with Nicola Ramsey - Episode 14 - Inspiring the Next CMO

Join Lou in conversation with the excellent Nicola Ramsey, senior publishing executive in the industry. Nicola talks with us about:

• her favourite word ‘serendipity’
• her childhood dream of becoming an author and where her career path took her
• ensuring authors’ work receives the impact it deserves
• challenges of balancing work life with home life
• the best advice she has been given
• her favourite reads and podcasts

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Serendipity

• Sweet Dreams (romance novels)
• John Kotter – Leading Change - https://www.amazon.co.uk/Leading-Change/dp/B004YQ843Q/ref=sr_1_1?crid=17Y6QIMFX0R0F&keywords=john+kotter+leading+change&qid=1664203647&sprefix=john+kotter+%2Caps%2C108&sr=8-1
• John Kotter – The 8 Steps for Leading Change - https://www.kotterinc.com/methodology/8-steps/
• John Kotter – Our Iceberg Is Melting - https://www.amazon.co.uk/Our-Iceberg-Melting-Succeeding-Conditions/dp/0230014208
• Kate Atkinson – A God in Ruins - https://www.amazon.co.uk/God-Ruins-Kate-Atkinson/dp/0316176508
• Kate Atkinson – Life After Life - https://www.amazon.co.uk/Life-After-global-bestseller-major/dp/1529177189/ref=sr_1_1?keywords=kate+atkinson+life+after+life&qid=1664204556&s=books&sprefix=kate+atkinson+life%2Cstripbooks%2C65&sr=1-1
• Meg Mason – Sorrow and Bliss - https://www.amazon.co.uk/Sorrow-Bliss-Meg-Mason/dp/1474622976
• Chris Warburton – The Staircase: The Real Story podcast - https://www.bbc.co.uk/sounds/brand/p0ccgwwn
• BBC – Obsessed With… podcast - https://www.bbc.co.uk/programmes/p0742833
• Kermode and Mayo’s Film Review podcast - https://podcasts.apple.com/gb/podcast/kermode-and-mayos-film-review/id73802698

Why you need to start paying attention to colour blindness

Marketers have always been challenged to find new and innovative ways to reach consumers. Whether it is through your social media strategy, marketing campaigns, or content marketing, the way in which you connect with your customers will continue to evolve as trends and user needs change. But sometimes, all it takes is something small to create meaningful connections with your audience.

When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked.

Explore the full transcript and links: Why you need to start paying attention to colour blindness (internationalbunch.com)

Are you affected? Latest Google updates and social media subscriptions

So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.

Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.

Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)

Create authentic connections with your target audience using storytelling

First things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate.

Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience

• Training courses - https://www.internationalbunch.com/training
• Check out our Incorporating inclusion blog post (https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy)
• The open marketing podcast with Katy Alexander and Simon Holt of Publishing Enabled - https://www.internationalbunch.com/post/openmarketing-podcast-in-conversation-with-katy-alexander-and-simon-holt-from-publishing-enabled
• Boost your copywriting skills with these formulas - https://www.internationalbunch.com/post/boost-your-copywriting-skills-with-these-formul
• How great leaders inspire action, Simon Sinek TED talk - https://youtu.be/qp0HIF3SfI4
• How can your localized marketing strategy help you connect with customers? Check out our blog post - https://www.internationalbunch.com/post/how-can-your-localized-marketing-strategy-help-you-connect-with-customers
• Fundamental Questions Elemental Answers - https://www.rsc.org/campaigns/m/m19/fundamental-questions-elemental-answers/

How can researchers and publishers ensure all contributors are credited for their work?

Research is increasingly a complex and collaborative process involving a team of people with specialized skills, such as statistical analysis, data modelling, and project management. But how can we ensure that all contributions are recognized and visible when the traditional model for a scholarly output is often not fit for purpose?

There is growing interest among researchers, funding agencies, academic institutions, editors, and publishers in increasing both the transparency and accessibility of research contributions.

Explore the full transcript and links: How can researchers and publishers ensure all contributors are credited for their work? (internationalbunch.com)

How can marketers support the LGBTQ+ community beyond #PrideMonth?

Pride Month may be drawing to a close, but that doesn’t mean the end of uplifting LGBTQ+ voices across the globe. The month we dedicate to it is an important time for celebrating acceptance, equality, and inclusion. It’s about raising awareness of issues surrounding people’s freedom of sexual orientation and gender identity. But what we do outside of this month is equally as important.

We explore the issues surrounding rainbow washing and look at examples of successful #PrideMonth campaigns. Join us and find out how marketers doing a better job in supporting the LGBTQ+ community leads not only to a more inclusive world but to increased brand impact too.

Explore the full transcript and links: How can marketers support the LGBTQ+ community beyond #PrideMonth? (internationalbunch.com)

In conversation with Sab Samuel - AKA Storytelling Drag Queen Aida H Dee

Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity.

Sab talks with us for #PrideMonth about:

• the importance of having diverse role models
• examples of drag throughout history and culture
• identity loss and respecting the way others identify
• the challenges of being a storytelling drag queen including dealing with trolling
• an inspiring story showing the impact of the storytelling

Resources

• Drag Queen Story Hour UK - https://www.dragqueenstoryhour.co.uk/
• Safeguarding policy - https://www.dragqueenstoryhour.co.uk/_files/ugd/45d42a_1fdf094b952d412e9718928dcdc3b9fc.pdf
• Drag Queen Story Hour Isn’t Going Anywhere — But It’s Getting Serious About Safety - https://www.rollingstone.com/culture/culture-news/drag-queen-story-hour-proud-boy-safety-1368900/
• Bristol library service defends hosting Drag Queen Story Hour UK - https://www.bristolworld.com/news/drag-queen-story-hour-bristol-library-service-defends-hosting-summer-tour-3703172
• Drag queen doxxed and threatened with crucifixion by Mumsnet users all because she wanted to read books to children - https://www.pinknews.co.uk/2020/06/23/drag-queen-story-hour-uk-aida-h-dee-sab-samuel-leeds-city-council-sarah-field-mumsnet/
• BBC News Story - Drag queen act for kids goes on despite hate mail - https://www.bbc.co.uk/news/uk-england-oxfordshire-60939344
• BBC News Story - Children's Drag Queen Story Hour UK event cancelled 'over' hate comments - https://www.bbc.co.uk/news/uk-england-leeds-53164255

 

How well do you understand researchers in China

Join Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful.

Explore the full transcript and links: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china 

How can your localized marketing strategy help you connect with customers?

A localized marketing strategy can help you boost the growth and reach of your organization, products and services. We explore the foundation of localization and discuss how incorporating it into your marketing endeavours can bring real benefits to your organization. We also discuss some common pitfalls to avoid.

What is localization – and how is it different from translation?

Explore the full transcript and links: How can your localized marketing strategy help you connect with customers? (internationalbunch.com)

The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data

Strong data management and monitoring is essential when it comes to reusing scholarly digital assets. Without a rigorous and stable framework in place, the opportunity for driving discovery and innovation becomes limited.

That is why the FAIR Data Principles were published in 2016 – to provide a solution for enhancing the reusability of data, with a particular emphasis on machines having the ability to automatically locate, use and enable the reuse of data when it is needed in the future.

Explore the full transcript and links: The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data (internationalbunch.com)

In conversation with Andrew Smith from The Charlesworth Group about marketing in China

How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.

Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:

• The importance of developing a localized and bespoke strategy for China
• The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
• WeChat as a prerequisite to being in the Chinese market and raising your brand profile
• The success of short videos and live streaming in China
• Creating an authentic brand presence within China and linking it back to great content

#OpenMarketing

• Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
• Be inspired - https://www.internationalbunch.com/beinspired
• Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
• The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
• The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
• ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO

Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about:

• her favourite (two!) words ‘summer afternoon’
• life since retiring and focusing on internal growth
• her career path in book publishing and how she got to where she is today
• the challenges of moving from a product role to a general management role
• the importance of spending time with your customer or client
• the best advice she has been given
• her favourite reads and podcast

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Summer Afternoon

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149
• How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995
• Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629
• On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/

In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO

Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about:

• her favourite word 'myriad' and how it inspires positivity for her
• how she has discovered podcasts and the breadth of knowledge they can cover
• the small joys in life – running and cake!
• Inspirational leaders who focus on helping junior staff find their voice
• how her early career in psychology shaped her experiences and skills
• taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO
• the challenges and opportunities of being a female leader in the technology industry

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Myriad

• Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus
• Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864
• The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X
• Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998
• Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783
• Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522
• Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820 

In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series

Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:

• her favourite word 'imagination' and of it in challenging circumstances
• the benefits of reducing ‘busyness’ and appreciating a slower pace
• her favourite creative inspirations – including Dr. Seuss and Shrek!
• how living during a pandemic has brought home the significance of resilience in many forms
• marketing as a way to use creative skills but also practice analytical thinking
• how sometimes what you project on the outside is different to the self-doubt you might feel on the inside

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Imagination

• Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1
• The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1
• This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1
• Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/
• Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post
• Josh Linkner - https://joshlinkner.com/
• French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB 

In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO

Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about:

• her favourite word 'shenanigans'
• taking a rare advantage of family time that the pandemic created
• her career working through different cultures and countries
• the importance of transferable marketing skills across sectors
• inspirational leaders in marketing
• being brave and trying something new
• the best advice she has ever been given
• marketing hints and tips

Links from the session (Amazon affiliate links may be used)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Shenanigans

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel

Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast

Jay Acunzo Newsletter - https://jayacunzo.com/newsletter 

In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.

Santa talks with us about:

• her favourite word 'serendipity'
• her love of family and how her parents have inspired her
• her career with the likes of Thomson and British Standards Institution
• the importance of two way clear communication
• progressing and nurturing talent in teams
• understanding the needs of your stakeholders and managing expectations - focus on the people
• marketing technology (MarTech)
• the best advice she has been given
• her favourite reads and podcasts

Links from the session (Amazon affiliate links may be used)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Serendipity
• Smart Insights - https://www.smartinsights.com/blog/
• Digital Doughnut - https://www.digitaldoughnut.com/resources
• Jakob Nielsen blog posts - https://www.nngroup.com/articles/
• Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
• Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
• Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
• Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1

In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series

Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about:

• her favourite word 'schadenfreude'
• her love of theatre
• being resilient and juggling work-life with family
• her career path in academic publishing and how she got to where she is today
• tips about continuing to develop and adapt to changing environments
• the best advice she has been given
• a little bit of Yorkshire thrown in for good measure
• her favourite reads and podcasts

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Schadenfreude

Louis Theroux and Jon Ronson - https://www.bbc.co.uk/sounds/play/m000hw0b 

The Secret History by Donna Tartt - https://www.amazon.co.uk/Secret-History-Donna-Tartt/dp/0140167773/ref=sr_1_1?crid=1YJ1CFNCEVHD7&keywords=The+Secret+History+by+Donna+Tartt&qid=1640169877&sprefix=the+secret+history+by+donna+tartt%2Caps%2C118&sr=8-1

A Little Life by Hanya Yanagihara - https://www.amazon.co.uk/Little-Life-Shortlisted-Booker-Prize-ebook/dp/B00UXKJ1HK/ref=sr_1_1?crid=1GDNMYZ0MYUEX&keywords=A+Little+Life+by+Hanya+Yanagihara&qid=1640170076&sprefix=a+little+life+by+hanya+yanagihara%2Caps%2C78&sr=8-1

High Sobriety by Alice King - https://www.amazon.co.uk/High-Sobriety-Confessions-Alice-King/dp/0752889559

A Million Little Pieces by James Frey - https://www.amazon.co.uk/Million-Little-Pieces-exploration-addiction-ebook/dp/B002VHI8T0/ref=sr_1_1?crid=36PYMIJ7XS9WI&keywords=A+Million+Little+Pieces+by+James+Frey&qid=1640170228&s=books&sprefix=a+million+little+pieces+by+james+frey%2Cstripbooks%2C52&sr=1-1

This American Life - https://www.thisamericanlife.org/

A Marriage Story - https://www.imdb.com/title/tt7653254/

Comfort Eating podcast with Grace Dent - https://www.theguardian.com/lifeandstyle/series/comforteatingwithgracedent

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

 

The (re)birth of the virtual meeting

Nearly two years have passed since the WHO declared COVID-19 a global pandemic. As marketers, we’re still getting our heads around the new 'norm' and how best to communicate with our audiences. We've been so impressed by how marketing teams have remained resilient, and pushed on, even though the pressures of work are mounting and sometimes have felt overwhelming.

The organizers of our conferences, seminars, and events have employed creative ingenuity to react to life in a pandemic. Around the world, talented teams of marketers, planners, organizers and speakers have shown the agility to change the way the industry works, literally overnight.

Explore the full transcript and links: The (re)birth of the virtual meeting (internationalbunch.com)

The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?

The Jisc-Wiley Read and Publish agreement, signed in February 2020 and launched in March 2020, enables researchers from participating UK institutions to publish open access articles, with no embargo periods, in over 1,400 hybrid open access journals and over 230 fully open access journals. The agreement also means the same institutions have complete access to all content published in over 1,480 subscription journals.

This agreement was designed to reduce both cost and administration time for institutions and their researchers. In addition to these benefits, the agreement also helps institutions to ensure they are meeting existing funder requirements around open access.

Explore the full transcript and links: The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year? (internationalbunch.com)

How do recent white papers from Springer Nature and Wiley compare?

This year, we saw two of the industry's largest publishers analyze their own data and share their findings around the impact of publishing in open access. Lou, our CEO, was fortunate to be involved in the Wiley white paper and we were fascinated to discover the positive evidenced impact open access is having.

With the release of the new Springer Nature white paper, we thought this would be a great opportunity to compare and summarize both findings. Both papers look at how choosing to publish open access can change the post publication outcomes for research.

Explore the full transcript and links: How do recent white papers from Springer Nature and Wiley compare? (internationalbunch.com)

Key findings from the STM Global Brief 2021- Economics & Market Size

This post looks at the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers (STM): STM Global Brief 2021 – Economics & Market Size. Over the last 15 years, the STM Report has provided global data and analysis on STM research and publishing. Useful for any professional involved in the publishing industry, these reports highlight scholarly publishing trends, issues, and challenges. This latest report looks at the scale of scholarly publishing and analyzes changes and developments across scientific, technical, medical, and social sciences and humanities fields.

Explore the full transcript and links: Key findings from the STM Global Brief 2021- Economics & Market Size (internationalbunch.com)

Monitoring the open access policy of Horizon 2020

In this post, we take a look at the report released in September 2021 by the European Commission: Monitoring the open access policy of Horizon 2020. Running from 2014-2020, Horizon 2020 has been an ambitious funding programme focused on building sustainable growth and employment opportunities through impactful research. This latest report has done the much-needed job of assessing how successful the open access policy of Horizon has been.

How much of the research coming out of Horizon 2020 is open access, and how could open science targets coming out of similar future programmes, such as Horizon Europe, be improved?

Explore the full transcript and links: Monitoring the open access policy of Horizon 2020 (internationalbunch.com)

 

 

Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?

This year’s theme for #PeerReviewWeek21 centres on identity: exploring the multifaceted role of identity in peer review.

On the face of it, identity is such a broad term – so what does it mean in relation to peer review, and why is it significant? This blog post looks at some of the concepts identity might encompass, and explores the important role it can all play in peer review.

Explore the full transcript and links: Inclusivity and identity in peer review (internationalbunch.com)

Handy tips for remote working - flexible working and multitasking in response to COVID-19

With the impact of COVID-19 (Coronavirus) many organizations are closing the doors of their physical offices or reducing the staff going into the offices and asking their teams to work from home where possible.

Explore the full transcript and links: Handy tips for remote working - flexible working and multitasking in response to COVID-19 (internationalbunch.com)

In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1

How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss:

• Providing a safe space for people with a disability in the publishing industry
• Highlighting the positives that having a disability can have e.g. adaptable thinking
• Improving how we do marketing and how we think about communications
• Opportunities arising from COVID-19 – flexibility, acceptance and adaptability
• The need for buy-in at a senior leadership level for culture to change within an organization
• Tools to measure accessibility and what you should be thinking about and trying out for yourself
• The importance of providing information in different ways as people access and consume content in a variety of ways
• Digital marketing that lets us constantly test, tweak and improve what we’re doing
• Normalizing disability – the key to creating an inclusive culture

Links from the session (Amazon affiliate links may be used below)

• Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
• Be inspired - https://www.internationalbunch.com/beinspired
• #IntBunchWordOfTheDay - Laughter and Serendipity
• Incorporate inclusion into your communications masterclass and blog post - https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy
• The problem solvers you don't know about yet: valuing disability in the publishing industry - https://scholarlykitchen.sspnet.org/2019/07/29/guest-post-the-problem-solvers-you-dont-know-about-yet-valuing-disability-in-the-publishing-industry/
• Publishing Enabled LinkedIn page - https://www.linkedin.com/company/publishing-enabled/
• Web Accessibility Evaluation Tool - https://wave.webaim.org/
• UK Black Tech - https://ukblacktech.com/stock-photos/
• Data Wrappers - https://www.datawrapper.de/ 
• Read Aloud - https://chrome.google.com/webstore/detail/read-aloud-a-text-to-spee/hdhinadidafjejdhmfkjgnolgimiaplp?hl=en
• Reader View - https://chrome.google.com/webstore/detail/reader-view/ecabifbgmdmgdllomnfinbmaellmclnh/related?hl=en 

 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together.

Explore our Behind the Fluff podcast (https://www.internationalbunch.com/podcast).

Google Analytics – what’s in the latest update and how could it affect your marketing?

When Google Analytics 4 was released in 2020, consent mode was the big news. With consumers taking an increased interest in their online privacy and having more privacy tools at their disposal due to UK and EU GDPR regulations - marketers are having to find new ways to gauge campaign success, especially now further updates are being rolled out.

Explore the full transcript and links: Google Analytics – what’s in the latest update and how could it affect your marketing? (internationalbunch.com)

In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO

Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us:

• about her love of all things awkward
• how rummaging through microfiche and microfilm planted the seed to her future career with libraries
• she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay”
• that the giving of your time to mentor others is the greatest gift that you can give, the greatest currency
• how the pandemic has left her in awe of people’s ability to overcome all obstacles in order to put their families first
• and what words she will be taking back with her to the US from her time in Australia!

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awkward

The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq

The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr

How Women Rise - https://amzn.to/3CeCTZY

Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog

Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html

Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet

The STRAYAN Dictionary - https://amzn.to/2VimjrC

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

iOS 15 – how will Apple’s new privacy settings affect your email marketing?

Email marketing is still very much a valued channel for marketers – especially when thinking about the segmentation of your audience. Back in June 2021, iOS 15 was officially unveiled at Apple’s World-Wide Developers Conference (WWDC). Have you heard about it? Well, the public beta went live at the end of June and this is disrupting customer insights we’ve often considered a given. As with all beta releases, more features are likely to be added before its full release as users put this new operating system through its’ paces.

Explore the full transcripts and links: iOS 15 – how will Apple’s new privacy settings affect your email marketing? (internationalbunch.com)

Growth hacking – a decade on, is this competitive marketing strategy still relevant?

When growth hacking became the new buzzword back in 2010, it was a strategy used by marketers to achieve a competitive advantage.

Originally emerging from Silicon Valley, it was a term coined by keynote speaker and author, Sean Ellis, and used by start-ups as a means of promotion with minimal budget.

Growth hacking vs traditional advertising?

Although many people consider them to be the same thing, there is a subtle difference. Growth hacking is not a substitute for marketing; it is a part of it. It is a mindset within a marketing team; a means of revenue generation for a minimal outlay. Typically, growth hacking combines advertising, optimization and developmental know-how to create automated advertising on a very small budget.

Explore the full transcript and links: Growth hacking – is it still relevant today (internationalbunch.com)

The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?

The late 1990s saw the rise of the e-reader and sudden access to new book content quicker than ever before. There was talk of the death of the printed book and predictions of plummeting print sales. However, over the past 20 years, we have seen the publishing industry demonstrate impressive adaptability and embrace change, resulting in print and digital sales growth. In 2020, over 750.9 million books were sold (up from 693.7 million in 2019). And that is even with the physical bookstore closures due to COVID-19.

Explore the full transcript and links: The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved? (internationalbunch.com)

How is the funding landscape for monograph publishers changing?

Gone are the days when publishers could make vast amounts of revenue by publishing academic monographs and selling the print versions to thousands of institutional libraries at high costs. The popularity of eBooks, along with plummeting library budgets, means that monograph publishers have had to take a serious look at their funding models and give them an overhaul. 

Explore the full transcript and links: How is the funding landscape for monograph publishers changing? (internationalbunch.com)

In conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO podcast

Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about:

• How a two-week internship at Penguin launched her career
• How she progressed through smaller societies to much larger organizations
• All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions
• Why taking your time and learning from others is a more valuable experience than worrying that people think
• Why it is important to make sure you don't take on too much, professionally
• A love of historical podcasts
• The joys of a good travel guide collection
• How it's possible to spark inspiration in your team members
• The importance of adding value, being authentic and telling your company’s story

Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Snooze

You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads

It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI

Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3

Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

In conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO podcast

Join Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about:

• Working from a rooftop garden in lockdown
• Being inspired by children and their parents overcoming their challenges
• His incredible family and how they inspire him
• Looking for inspiration in the non-profit sector
• Having pride in your own achievements
• Driving forwards inclusive employment in Malta
• Accepting the good and the bad about being in a position of responsibility
• The importance of focusing your time to get the most out of it
• 27 marathons in 27 consecutive days in 27 countries
• Marketing is about connecting with people
• Asking for forgiveness rather than permission

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Aubergine

Xterra - https://www.xterraplanet.com/malta 

Alonement podcast - https://www.alonement.com/alonement-podcast 

A Million Steps, Nathan Farrugia - https://amzn.to/3iyDU7Q 

The 7 Habits of Highly Effective People, Stephen Covey - https://amzn.to/3itAxio 

The Miracle of Mindfulness, John Sackville, Thích Nhất Hạnh, et al - https://amzn.to/2RFi33m 

Who Moved My Cheese, Dr Spencer Johnson - https://amzn.to/3pDwGRs 

Conversational Intelligence, Judith Glaser - https://amzn.to/3zqLMOP 

Thinking Fast and Slow, Daniel Kahneman - https://amzn.to/2TYrtb7 

The Patterning Instinct, Jeremy Lent - https://amzn.to/3vd6vlN

Survival of the Fittest, Mike Stroud - https://amzn.to/3zgDyIF 

Explorers: Tales of Endurance and Exploration - https://amzn.to/3czd1wB 

Nathan Farrugia, LinkedIn - https://www.linkedin.com/in/nathanfarrugia/ 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

New Google Page Experience Update – is your website ready?

Transcript including all the links to resources and tools: https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready

 

TikTok – tap into a growing community with our top tips for meaningful marketing

Transcript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing

Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg 

 

 

In conversation with Mary Sauer-Games - Episode 4 - Inspiring the Next CMO podcast

Join Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your customers’ needs, and Jane Goodall and the power of persuasion.

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired

#IntBunchWordOfTheDay - Awesome

Sheryl Sandberg, Lean In - https://amzn.to/3utptnz

Simon Sinek, Start With Why - https://amzn.to/2QYlB0q

Simon Sinek, TED Talk - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/up-next?language=en

Jason Dorsey and Denise Villa, Zconomy - https://amzn.to/3yGbfmY Become an

Email Marketing Superhero - https://youtu.be/0sw_WfLLTnw

Kara Swisher, Sway - https://www.nytimes.com/column/sway

Jane Goodall, Sway - https://www.nytimes.com/2020/11/23/opinion/sway-kara-swisher-jane-goodall.html

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Why the plain text email version is so important

Transcript - https://www.internationalbunch.com/post/html-vs-plain-text-emails-a-new-look-at-why-you-need-to-know-the-differences 

Become an email marketing superhero masterclass - https://youtu.be/0sw_WfLLTnw

A no-no in email marketing - just one simple tip to improve your email engagement - 

https://www.internationalbunch.com/post/a-no-no-in-email-marketing

33% open an email based on the email subject alone - https://www.internationalbunch.com/post/33-open-an-email-based-on-the-subject-line-alone 

https://www.internationalbunch.com/resources 

In conversation with Zoe Loveland - Episode 3 - Inspiring the Next CMO podcast

Join Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the exploding kitten's card game, the importance of surrounding yourself with different generations for inspiration, forging a career path in publishing, mentoring in third world countries and faking it till you make it – balancing family life and a career.

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired 

#IntBunchWordOfTheDay - Petrichor - https://www.linkedin.com/feed/update/urn:li:activity:6759470176346882048

Exploding Kittens Card Game - https://amzn.to/2RMNuZs

Caitlin Moran - https://amzn.to/3uLbfQb

Catlin Moran - How to be a woman (2012) - https://amzn.to/2SNTMIL 

Caitlin Moran - More than a woman (2020) - https://amzn.to/3tH8bmH 

Alan Titchmarsh - https://amzn.to/2RMNKHU

Dr Sam Collins - third world country mentoring - https://aspireforequality.com/ 

David McCandless - http://davidmccandless.com/

Information is Beautiful website - https://informationisbeautiful.net/

David McCandless - Information is Beautiful - https://amzn.to/3tCXode

Billion Dollar Gram - https://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/

Michael Watkins - The First 90 Days - https://amzn.to/3w1QuQj 

Inc - https://www.inc.com/

Wired - https://www.wired.co.uk/ 

HBR - https://hbr.org/ 

EIU - https://www.eiu.com/n/ 

Spencer Johnson, Who Moved My Cheese - https://amzn.to/3boqs1U 

How to be awesome at your job - https://awesomeatyourjob.com/podcast/

Gold Nugget - https://awesomeatyourjob.com/home/every-gold-nugget/

Podcasts from the midlife - https://www.postcardsfrommidlife.com/

Feel better, live more - https://drchatterjee.com/blog/category/podcast/

Zoe Loveland - Linked - https://www.linkedin.com/in/zo%C3%AB-loveland-3386a04/

Zoe Loveland - Twitter - https://twitter.com/zoe2302 

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Is the marketing funnel really dead?

Brian Halligan, Hubspot CEO says it's dead and Seth Godin only last week at AdWorld said to lay it on its side and use it as a megaphone. What are funnels and flywheels and how can you use them for sustainable growth where you work? Check out our latest podcast. Also available as a webinar recording and a blog post.

Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave

April 2021 marked my return to work, as Head of Content at The International Bunch, following nine months of maternity leave. Coming back to work after having a baby is a huge shift for anyone, and managing all of this during a global pandemic adds extra challenges.

Explore the full transcript and links: https://www.internationalbunch.com/post/balancing-babies-covid-19-and-a-career-returning-to-work-after-a-pandemic-maternity-leave

In conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO podcast

Join Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, delis, key takeaways from Hannah's marketing career and her team she is incredibly proud of. There are even more surprises but we'll leave that for you to find out!

Links from the session (Amazon affiliate links may be used below)

Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo

Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com/commit/the-golden-circle

RSC TikTok - https://www.tiktok.com/@royalsocietyofchemistry?lang=en

Our Place - Mark Cocker - https://amzn.to/3t2a5Ok

Alonement podcast - https://www.alonement.com/alonement-podcast

Gilead series, Marilynne Robinson - https://amzn.to/3vs7m2t

Jack, Marilynne Robinson - https://amzn.to/3uegzLm

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/inspiringthenextcmo) and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series.

Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career.

Links from the session (Amazon affiliate links may be used below)

Full transcription - https://www.internationalbunch.com/post/in-conversation-with-wayne-sime-episode-1-inspiring-the-next-cmo

#IntBunchWordofTheDay - Gadabout - https://www.linkedin.com/feed/update/urn:li:activity:6768167550464360450/

Terry Pratchett, Discworld novels - https://amzn.to/2PXJd4U

Terry Pratchett, Night Watch - https://amzn.to/3dmUNPU

Terry Pratchett, Eric - https://amzn.to/3gdPjJ8 (though not recommended by Wayne to read!)

Dan Brown, An Open Letter To Educators - https://youtu.be/-P2PGGeTOA4

Dr Nancy Roberts - https://blog.alpsp.org/2021/01/what-does-good-look-like-diversity-inclusion.html

Dr Spencer Johnson, Who Moved My Cheese - https://amzn.to/2Q93ZhL

Micky Flanagan, Going 'Out Out' - https://youtu.be/Q5k8Su_ek2k

33% open an email based on the subject line alone

Did you know that 33% of people open an email based solely on the subject line? Discover top tips to improve your open rates.

Explore the full transcript and links: 33% open an email based on the subject line alone (internationalbunch.com)

A no-no in email marketing - just one simple tip to improve your email engagement

Are you using your preheader/preview text box effectively when sending out email campaigns? If not, you could be really missing out on improving the performance of your emails. Explore some preheader tips to help you improve your emails.

Discover the full transcript and links: A no-no in email marketing - just one simple tip to improve your email engagement (internationalbunch.com)

 

Sponsored places for UKSG and ALPSP conferences in 2021

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you.

Explore the full transcript: Sponsored Welsh places for UKSG and ALPSP conferences in 2021 (internationalbunch.com)

Combat the negative physical effects of remote working

How can you reduce the likelihood of the physical side effects of working at home?

Discover a series of tips and exercises for you and your team to do at your virtual desk. 

Explore the full transcript: Combat the negative physical effects of remote working (internationalbunch.com)